This episode begins with Don having lunch with an executive from Heinz, who explains that his business is cyclical, and ketchup has become popular while his division – vinegar sauces and beans – has faded in importance. He further says that they’re not happy with their current agency, and while the man likes Don’s work, he just doesn’t trust that SCDP will be around for much longer. He then leaves, and Don calls a waiter over.
In Ossining, we see Betty making dinner for Sally and Bobby. Sally asks why they don’t have dinner with Henry, and Betty says it’s because Henry works too late to eat with them and because they eat different foods. Sally says that she’d try new food, and Betty smiles and asks if she’d like to eat with Henry. Sally says that she does, and Betty says that she’ll think about it.
At the office, Geoffrey Atherton (Faye’s boss) tells the partners that signing new business is extremely important. He then mentions a new brand of “women’s cigarettes” that Philip Morris will soon be releasing, and he says that it would be a good match given SCDP’s past experience with Lucky Strike. He further says that he’s arranged a meeting between the folks at Philip Morris and SCDP.
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