The Atlanta Braves have only consistently worn player names on the back of their jerseys since adopting the powder blues in 1980. But Ted Turner, then a local TV mogul who bought the team in 1976 to put them on his UHF channel, was open to trying just about anything. So in May and June 1976 the Braves wore nicknames on the back of their jerseys.
Some of these were well-established nicknames. Phil Niekro was KNUCKSIE, of course, while Jimmy Wynn was CANNON (from “Toy Cannon”) and Bruce Dal Canton was PROF (from “Professor”).
Others were hitherto private locker room nicknames:
Vic Correll was BIRD DOG because he trained bird dogs in the off-season.
Roger Moret was GALLO, Spanish for “rooster”, which matched his build and personality.
Tom Paciorek was WIMPY, after the Popeye character who loved burgers. Early in his career he wasn’t getting paid the big bucks, so he saved money on road trips by ordering hamburgers instead of steaks like the rest of the team.
Marty Perez was TACO, a nickname given to him by Puerto Rican player Orlando Cepeda. He seems to have been a good sport about it, and actually liked tacos.
And then there was Darrell Evans, who was HOWDY because he looked like Howdy Doody.
Some were less interesting. Rod Gilbreath was just ROD, while Biff Pocoroba was POCO, Max Leon was MAX and Rowland Office was ROW. At least Jerry Royster was J BIRD!
But then there was Andy Messersmith. He was a pitcher. He was also #17. Turner’s TV station – then WTCG, not yet WTBS – was Channel 17 in Atlanta. So Turner had him turn his jersey into an advertisement for CHANNEL 17:
The baseball commissioner would have put up with nicknames, but not ads. So Andy’s jersey was changed almost immediately, and the whole experiment only lasted two months.
Interestingly, no one kept an original nickname jersey. The nicknames were removed from the jerseys, and the jerseys put back into the rotation. There’s a Niekro nickname jersey on display at Truist Park, but while it’s an authentic 1976 jersey, “KNUCKSIE” was added much, much later.

















