Sorry for the delay in posting this!
Another great episode of Mad Men is in the can… so let’s get right to it, shall we?
The episode begins with Betty having a rigorous morning ride on a horse. She returns home, only to pester Don into fixing an errant wall outlet. To say that the tension between Don and Betty is palpable is an understatement; it almost seems as if those two can’t even be in the same room with each other these days. For those of you keeping score at home, Don calls Betty “Birdie” for the first time in what seems like forever.
While all this is going on, Peggy visits her mother’s house. Father Gill arrives and asks Peggy if she’d do some pro bono work for an upcoming church dance:
On Monday morning, Duck gives Harry hell for a humorous gaffe from the television department: the night before, a Sterling Cooper ad for a Maytag washing machine called “The Amazing Agitator” ran during a movie about communist agitators. Maytag’s switchboard “lit up like a Christmas tree” with complaints, and Sterling Cooper was forced to eat the cost of the ad time. Duck tells Harry that, regardless of politics, clients are always looking for a way to get out of paying the agency, and that he (Harry) needs to be on top of situations like these. Harry then begs Sal, Ken and Paul for help in reading the scripts of upcoming shows so that Sterling Cooper’s ads don’t conflict with them; when it becomes obvious that they’re not going to help him, Harry looks around the office in a panic.
Meanwhile, Duck and Don meet about Heineken. The problem with the Heineken account is this: the company wants to compete in bars, while Duck and Don feel that the brewer should focus on “home sales”. Imported beer was something of a novelty in 1962, and Don wants to push Heineken to housewives planning sophisticated parties at home. “For women entertaining in the home, Holland is Paris”, Don says, as he comes up with a plan to test market sales in grocery stores by putting Heineken on end caps, away from the other beers, with cheeses, crackers and “toothpicks with cellophane tips”. Pete even suggests “shorting” the displays, to make it look as if the beer is already selling well.