“Passport to Flavor” Chips, Reviewed

For the past several years, Lay’s has held its “Do Us a Flavor” contest, where people from all over the United States submit flavor ideas to the company. The ideas are narrowed down to four and made into actual products consumers vote for. And thus, “Cheesy Garlic Bread”, “Wasabi Ginger” and “Southern Biscuits & Gravy” became actual potato chip flavors.

This year, however, Lay’s is doing something a little bit different. This year it’s “Passport to Flavor”, four exotic flavors from around the world. Which nation’s cuisine will reign supreme? Let’s find out, from worst to first!

Passport To Flavor chips

#4 Brazilian Picanha – Picanha is technically a cut of meat called a “rump cover” in the US. Although largely unknown in the US, it’s a highly-prized cut in Brazil, and is often grilled and served with chimichurri, a green sauce made of parsley, garlic, oil, oregano and vinegar.

THE TASTE: These mostly taste like sour cream & onion chips, with occasional bursts of generic “steak” flavor. If you’ve ever had Herr’s Kansas City Prime Steak chips, it’s a very similar taste, but a bit more… refined, for lack of a better word. To me, the steak flavor of the Herr’s chips is IN YOUR FACE and totally artificial; the Lay’s chips somehow taste a wee bit more authentic. But there’s not enough of it. And when the almost non-existent chimichurri flavor kicks in, it’s almost as if there was some kind of flavor mix-up at the factory, as if someone accidentally added a small amount of salt & vinegar flavoring to sour cream & onion chips. They’re not bad, exactly. I’d eat them again if I had to. They’re just kind of… underwhelming.

#3 Greek Tzatziki – I love gyros as much as the next guy. And a big part of that is the yummy tzatziki sauce that comes on them. I normally don’t care for yogurt and cucumbers individually, but put ’em together, and you’ve got deliciousness, buddy!

THE TASTE: What’s the opposite of underwhelming?  Oh yeah – overwhelming, which is how I’d describe the cucumber taste of these chips. I don’t get any garlic or dill at all – just ALL CUCUMBER, ALL THE TIME. I watched a YouTube review where a guy said all he could taste was “creamy dill”. I don’t know what planet that guy lives on, but all I get from these chips is cucumber, with a tiny note of some kind of cream\yogurt taste in the background. These wavy chips are so flavorful it’s almost unpleasant. I’d eat these again if I was at a sub shop and these were the only chips they had left. Otherwise I’ll pass. But at least they deliver on some flavor, which is more than you can say about the picanha chips.

#2 Indian Tikka Masala – I love Indian food, and one of my favorite Indian (okay, fine: Anglo-Indian) dishes is tikka masala. The lovely exotic spices. The tomato tang. The lush decadence of the cream. It’s all there, and it’s all good. Some folks like to say that tikka masala has replaced fish & chips as Britain’s national dish. And they’re not wrong – it’s that popular in the UK because it’s just that good.

THE TASTE: Man, I really, really, really wanted to love these chips. First, they’re kettle chips, which are always awesome. Second, I love tikka masala. But while these chips mostly hit the right flavor notes, there’s just something really, really, really “off” about one particular flavor note. When you first put one in your mouth, you get a kind of “generic curry” taste. Which is OK, I suppose. But then there’s this… godawful note of rancid chicken. I kid you not. The missus and I once accidentally forgot a pork tenderloin in the fridge. It was a couple weeks past its expiration date, but I decided to open the vacuum-sealed pouch to see if it still might be edible. As soon as the knife pierced the plastic, the kitchen filled with a smell that was partly vinegary, partly gamey, and partly the sweet smell of rot. It was not pleasant. And these tikka masala chips have a flavor note that, just for a second, tastes almost exactly like how that bad pork tenderloin smelled. If you can get past that – and the more chips I ate, the less I was able to do so – then you’re rewarded with a complex melange of flavors that do, in fact, taste like tikka masala. But that sour chicken note… blech! It’s like the stormtrooper hitting his head on the doorway in the original Star Wars: you might have watched the film a hundred times and never noticed it. But now that it’s been pointed out to you, you cannot not see it every time.

#1 Chinese Szechuan Chicken – Everyone has had Szechuan chicken at some point in their lives, right? Well, except the poor girl working at the Lake Wylie Publix I asked while looking for these chips. She also didn’t know what gyros were, much less that tzatziki sauce you put on them. I didn’t have the heart to ask her about picanha and tikka masala. Anyway, Szechuan chicken is one of the cornerstones of American Chinese restaurants. You’d be hard-pressed to find a Chinese place that didn’t have this on the menu.

THE TASTE: Nailed it. These chips taste almost exactly like the Szechuan chicken you’d order from your local Chinese take-out place. I mean, Lay’s captured every aspect of the taste. Funny thing about these chips: I was able to find large bags of the other flavors during a routine trip to Walmart. But my local Walmart didn’t have these. While out running errands, I stopped at a different Walmart and happened to see the small bags of these chips near the front of the store. I got two small bags instead of walking all the way to the back of the store to find a large bag. When I got home last night, I kept telling myself to slow down, that I needed to save a few chips for writing this article today. I inhaled that small bag. They were that good, and that addictive. Having said all that, I’m not entirely sure these are a flavor with staying power. Seems like these would clash with a lot of dishes normally eaten with chips (like sandwiches and hot dogs). It’s almost like they’re too specific. If someone was just eating the chips by themselves, then these are a good option. With something else? I’m not sure. But I’ll enjoy them while they’re here – they’re delicious!

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