I hit the spice aisle at Walmart the other day for chili powder, when something caught my attention:
Yes, it’s Tapatío powder. How is it?
Well, it tastes exactly like Tapatío sauce. Now, I know what you’re thinking: “expert analysis, Jim”. But hear me out: the fourth ingredient in this stuff – after salt, red pepper and garlic – is “vinegar powder”. And once the powder hits your tongue, it instantly rehydrates, so it tastes just like the sauce… albeit a slightly crunchy one, since the other crystals don’t melt at the same rate as the others.
So, I guess the market for this is anyone who wants the flavor of Tapatío sauce without the moisture that comes with it. Rimming margarita glasses with this instead of salt might be cool. I’m not a big fan of spicy popcorn, but sprinkling this over a bowl of popcorn would probably work a lot better than actual liquid sauce. It would also work with sandwiches being made ahead of time, like for a picnic or a tailgate – the powder has all the flavor, but doesn’t make the bread soggy. And I guess the powder might travel better – it can’t leak into a backpack, and since it’s not a liquid it’s TSA-friendly, right?
So that’s cool. But aside from the practical uses for the powder, I just don’t see a taste difference.