We’re around a month shy of the 40th anniversary of one of the most controversial tennis matches ever: the “Battle of the Sexes”, which took place between Bobby Riggs and Billie Jean King on September 20, 1973.
I was only two years old when the match happened, so I don’t remember it. But I certainly remember the era in which it took place. “Women’s Lib” was on the rise, and this tennis match, of all things, was very nearly a referendum on gender roles and equality. Millions of “male chauvinist pigs” were sure that no man could lose to a woman, and millions of women cheered for King, either vocally or silently.
Many people have forgotten that there was actually an earlier “Battle of the Sexes”. Riggs, who was 55 and retired, initially challenged King, then ranked #2 in the world, to a match. She refused, and so Australia’s Margaret Court, then 30 years old and the #1 female player in the world, agreed in her stead. On Mother’s Day 1973, Riggs and Court met in Ramona, California. Riggs easily won the match 6–2, 6–1, and got himself on the cover of Sports Illustrated and Time that week.
All the media attention from the first match put enormous pressure on King to accept when Riggs approached her for “Battle of the Sexes II”. Riggs, who in truth was probably interested in money much more than gender issues, put together an effective PR campaign hyping the event. Indeed, it was likely Riggs’ people who really hyped the gender issues, stoking the fire of feminism in hopes of making more money from the event. Not that it was really needed: King was an outspoken feminist, and Riggs’ sexist taunts, freely given to any media outlet that would listen, begged King to reply. T-shirts and buttons were made up promoting the event, and millions of Americans chose sides. ABC, the network airing the event, ran breathless promos for the match around the clock, and Riggs went on 60 Minutes before the event just to make sure that every single American was aware of the match.
Tennis is normally a pretty sedate and well-mannered sport. But all the hype around the event gave it a pro wrestling feel. The 30,472 people who showed up at the Astrodome to watch the spectacle (the highest-ever attendance at a tennis match in the US, by the way) were treated to King being brought to the court in a chair “held by four bare-chested muscle men dressed in the style of ancient slaves”, while Riggs was brought in on a “rickshaw drawn by a bevy of scantily-clad models”. The two met at mid-court, where Riggs gave King a large lollipop, and King gave Riggs a live piglet named Larimore Hustle (“Larimore” being RIgg’s middle name, and “Hustle” coming from his reputation as a gambler). 90 million people around the world – a staggering 50 million in the United States, whose population was only 212 million at the time – were glued to their TVs as the match began.
And then, the damnedest thing happened: King won, 6–4, 6–3, 6–3.
Women across America cheered while men cried in their beers.
But let’s take a closer look at what actually happened, shall we?