Creative Loafing Charlotte columnist Tara Servatius recently wrote this column about the uncertain future of the Charlotte Bobcats NBA franchise. As anyone that follows Charlotte sports knows, the Bobcats are having a difficult time simply generating interest in the Charlotte area, to say nothing of actually selling tickets or merchandise. The team has given free tickets to the homeless and slashed season ticket prices in attempts to fill the seats at the Bobcats Arena (I won’t call it the “Time Warner Cable Arena” until TWC pays me $1,000 per mention on this site). No matter what they do, Charlotteans just don’t seem to care.
Servatius’ column bears this out. In a recent study released by Public Policy Polling, 500 North Carolinians were asked which sporting event they would attend if they could get free tickets. Here are the results:
Sporting Event | Percentage |
Carolina Panthers | 29% |
UNC Basketball | 28% |
NASCAR | 16% |
Duke Basketball | 13% |
Carolina Hurricanes | 10% |
Charlotte Bobcats | 5% |
The numbers get even more amazing when you consider that 18% of overall respondents didn’t even know that North Carolina had an NHL team (this includes an incredible 6% of the people in the 919 (Raleigh) area code, where the Hurricanes play). So twice as many people said they’d go to a Hurricanes game than a Bobcats game, even though almost 20% of the overall respondents had no idea that there even was an NHL team nearby! That’s bad news for the Bobcats, folks!
Even worse, of the 5% that said that they’d prefer to go to a Bobcats game, only 1% were white. And no, that’s not a typo: of the 25 people that said they’d prefer a Bobcats game, 24.75 of those people were non-white. So when I say that white people “couldn’t care less” about the Charlotte Bobcats, it’s almost mathematically accurate. And here in the city of Charlotte – which is run by a bunch of white bankers – that ain’t good.