As you’ve probably heard by now, potato chip giant Lay’s is having a contest to introduce a new flavor of potato chips. They’ve narrowed the field to three flavors and released limited quantities of the chips. We consumers are being asked to vote on which flavor we like best: Sriracha, Chicken & Waffles or Cheesy Garlic Bread. I went to several stores over the past couple of weeks and finally tracked them down this past Thursday at my local CVS:

Which chip will reign supreme… at least in my book? Read on, folks, for the Great Chip Battle of 2013!

“Allez cuisine!”
SRIRACHA
SMELL: Like potato chips, with a faint whiff of Sriracha-like vinegar.
APPEARANCE: Mostly golden brown, with a few chips coated in a faint pink dust. They’re not nearly as red as Lay’s “Flamin’ Hot” chips, but that’s not a bad thing if you don’t want to stain your fingers!
TASTE: The chips do taste faintly of Sriracha, although it’s kind of subtle. Like the buzz from cheap macrobrew, the heat doesn’t come on until you’ve had a few. In my book, the Sriracha flavor isn’t nearly strong enough, and is crippled by an annoyingly sweet flavor. The ingredients list says that sugar is part of the “Sriracha seasoning”, and I’ll be damned if I can taste that much sugar in genuine Huy Fong Sriracha!. Of course, I may be biased here. I put Sriracha on damn near anything humans can consume: pizza, soup, hot dogs, eggs, tacos, chili, burgers, pork rinds, fried okra, blackeyed peas, mac and cheese… almost everything. If it’s not cake, cookies or ice cream, I’m probably putting Sriracha on it. And these chips, while good, were a bit of a let down. I need to dip them in actual Sriracha sauce to get the flavor I need want, and that just defeats the purpose of having a Sriracha chip.
CHICKEN & WAFFLES
SMELL: After an initial explosion of some kind of “maple syrup-like” aroma, the chips began smelling like old potatoes. There was a strange musty, dirt-like smell that was just kind of… odd.
APPEARANCE: Mostly golden brown, with a few specks of spice here and there.
TASTE: Totally bizarre. At first I mostly tasted some kind of artificial syrup flavor. I hate to sound like a food snob here, but I only eat real maple syrup, and preferably Grade B syrup at that. But as I continued through the bag, I noticed another taste… was that.. sage? I never really tasted anything that reminded me of chicken, which is odd, given that Nabisco conquered that problem with Chicken in a Biskit crackers all the way back in 1964. So it seems as if the chips have the taste of the seasoning that comes on fried chicken, but not the chicken itself. And as I went through the bag I’d get the occasional burst of flavor the reminded me exactly of a breakfast cereal my sister and I ate as kids. But for the life of me, I can’t place it. Golden Grahams? Cinnamon Toast Crunch? Did they make French Toast Crunch back in 1983? All in all, the chips aren’t unpleasant, and I can see where they were really aiming for the “chicken and waffles” flavor. I’m just not sure they hit the mark.
CHEESY GARLIC BREAD
SMELL: A vague, artificial “cheese and garlic” aroma. It’s not unpleasant, but it smells like “letdown”.
APPEARANCE: Golden brown, with a golden powder on them and a few specks of spice.
TASTE: Wow! I can’t taste any “bread” flavor, but the cheesy garlic taste is really there! Flavors of Parmesan cheese dominate, but the amazing thing is that it somehow has that slightly nutty taste that Parmesan gets after it’s toasted. And then the cheese mellows out to a kind of bulky, mellow, mozzarella kind of taste. It lingers in your mouth like an “Italian style” macaroni and cheese dish with lots of garlic and mozzarella.
Find out which flavor wins… after the jump!











Hey, y’all! Simon here! I’m officially 177-88 for the season – let’s see if I can add just one more win to my total! Here’s my final insertion of Simon’s Picks… or, as I like to call it, Mens on Ball!