Internet giant Amazon launched a new online storage service called Cloud Drive this week. But it’s far more than just online storage. Here’s a quick round-up where you find out what it is, why it’s cool, and why Amazon’s looking at the Big Picture with it.
Cloud Drive is an online storage service. You can get 5GB worth of disk space for free, or you can upgrade to 20GB for $20/year, 50GB for $50/year, 100GB for $100/year and so on. As a “limited time offer”, Amazon is offering a US residents a free one-year upgrade to 20GB if you buy any album from their mp3 store. And I do mean any album: I bought Radiohead’s Kid A album for $2.99 and got the free upgrade immediately.
So here’s what the Cloud Drive looks like:

As you can see, it’s a pretty basic interface. There are default folders for documents, music, pictures and videos, and you can create any additional folders or subfolders you wish. There’s also a “Deleted Items” folder, just in case you accidentally delete the wrong thing. It’s pretty cool so far, right? But not very revolutionary?
Well check this out… Here’s Amazon’s Cloud Player:

You can access and play your music from any other computer via a web browser. Playlists are supported, and are easy to edit via drag and drop. Embedded album art is also supported, as is sorting by artist, album, or even genre. It might not be the prettiest interface ever written, but it’s functional, simple, and gets the job done.
But wait! There’s more!
Here’s Amazon’s updated Amazon MP3 app for Android:

Yep, the same song that was just playing on my desktop computer is now playing on my phone! And this is Amazon’s Big Picture, and it’s why Cloud Drive is so cool.
It’s no secret that Android is, by far, the most popular smartphone operating system. In fact, Android recently hit a 53% market share, which exceeds the rest of the smartphone operating systems combined. And it’s only going to grow in the future, with hundreds of Droid-powered tablets due to hit the market soon.
But while iPhones have had iTunes built-in from day one, Android has been missing a killer audio player. The Android Market is full of apps that claim to work with iTunes and other PC-based players… but don’t. The recently released WinAMP for Android claims to offer wireless syncing over Wi-Fi, but this blog post has dozens of complaints about how it doesn’t work that well, especially on 64-bit versions of Windows. But even if it worked flawlessly, the WinAMP app only offers local syncing, which is great if you want to update your tunes while at home, but simply doesn’t work if you’re already away from home and want to hear a song.
And this is where Cloud Player comes in. I’ve only been using it for a few days, but so far its worked flawlessly on my phone. Just upload some songs from home (an optional Adobe AIR upload applet is available) or buy them from the Amazon store and the songs instantly show up on the Cloud Player, either on a desktop PC or your phone.