If you grew up in the late 60s or early 70s, you probably remember the names Sid and Marty Krofft. The Canadian brothers created a ton of iconic kids programs such as The Bugaloos, Sigmund and the Sea Monsters, H.R. Pufnstuf, and Land of the Lost. They were behind a few variety shows including Barbara Mandrell and the Mandrell Sisters and Donny & Marie, too.
So it was huge news when it was announced that a Krofft-themed amusement park was going to open inside the Omni Complex in downtown Atlanta. An indoor amusement park… with H.R. Pufnstuf? OMG! OMG! OMG! Sign me up!
The park opened on May 26, 1976… and closed less than six months later, on November 10, 1976. And here’s the thing: for decades, the narrative was that the park’s failure was due to Atlanta’s high crime rate in the 1970s. I’m not gonna lie – crime was an issue back then. My dad had Hawks season tickets in the 70s, so I was down there all the time. It was a bit scary, and dad made sure to never let me out of his sight, even for a second. But while that was an issue, the park did itself no favors.
For one thing, The World Of Sid And Marty Krofft was designed so that a visit would last three hours. That’s it: three hours. If you showed up when the park opened at 10AM, you’d be done by 1PM.
But few visitors actually stayed that long, because the park only had two rides: the Crystal Carousel and the pinball ride. The Crystal Carousel, a giant merry go round made out of clear acrylic, was kinda cool to me, a little boy… but was probably considered pretty lame by anyone over the age of 10. And the pinball ride was incredibly lame, even by my five year-old standards. You sat inside a large silver “ball” which ran on a track and “crashed” into flippers and bumpers and such. It sounds cool, but the ride was so slow and the mechanics were so loud there was just no element of danger or fun. It was like the Haunted Mansion ride at Disney World with all the effects turned off. Aside from those two rides, the park was mostly a mish-mash of carnival performers (I remember a sword swallower), live shows, shops and restaurant.
What’s more, the park was designed to lead visitors in a specific path. You’d take the World’s Longest Freestanding Escalator to the top floor of the park, then work your way down to the bottom floor. There was nothing stopping you from going back and experiencing something again… except all human traffic you’d have to walk against. For people who specialized in “imagination”, the park sure lacked it.
Lastly – and I can’t stress this enough – The World Of Sid And Marty Krofft was the MOST EXPENSIVE ATTRACTION in the Atlanta area at the time. Adult admission was $5.75 per person ($24.63 in 2016 dollars). Kid’s tickets were $4.75 ($20.35). Contrast this with Six Flags, where adult tickets were $5.00 ($21.42) and kid’s tickets were $3.50 ($14.99). But it wasn’t just about the money: Six Flags could easily be an all-day adventure, as opposed to the three hours (max) at The World Of Sid And Marty Krofft. And at Six Flags you were free to wander around the park at your leisure, riding the dozen (or more) rides in any order you chose. When it came to “bang for the buck”, Six Flags coaxed The World Of Sid And Marty Krofft down a dark alley and beat the everlovin’ snot out of it.
If your parents were cheapskates, you could go to Stone Mountain Park (one-day car pass: $2) and climb the mountain (free), have a picnic (free-ish) and play miniature golf (like, 50¢ per game per person, or go to the water slides (around $2 for 2-3 hours).
And THAT was the real problem The World Of Sid And Marty Krofft faced: ALMOST ANYTHING was cheaper and more fun than the park.