“RSS” stands for “Really Simple Syndication”. RSS is a way for websites to “push” data out to their readers. The idea behind RSS is similar in concept to “email updates” you may choose to get from cnn.com or some other site. However, RSS works very differently under the hood. Whereas email updates can only be sent to a single email address, RSS has lots of nifty tricks that make it much more useful than a “CNN Headlines” email.
To understand how RSS works, you need to know that it all begins with a piece of software called an “RSS reader” or “RSS aggregator” (or just “aggregator” for short). In most cases, you’d need to download an RSS reader and install it on your system. Then you enter the names of the RSS feeds you want to subscribe to into the RSS reader. The software will then begin checking a specially formatted page on the website in question. The reader checks that page at a timed interval (usually 1 hour). Any new entries are then copied into your reader software, where you can read them at your leisure.
To put it in simple terms… Have you ever sat at a web page and constantly reloaded it? Maybe you were at ticketmaster.com waiting for concert tickets to go on sale… Maybe you were at fandango.com waiting for Star Wars tickets to go on sale… Maybe you were waiting for a news item to appear on your local TV station’s website… Whatever the case, you were at a site, refreshing the page every 30 seconds or so, waiting for new entires to appear. That’s exactly what an RSS reader does, only it does it automatically, behind the scenes, once an hour (or sooner, if you set that option). The web page that the RSS reader is loading is specially formatted, and when the reader finds a new entry, it copies it to your computer so that you can read it.
Here’s where RSS gets interesting.
First of all, there are several ways to get feeds. If you’d prefer using a standalone program to read feeds, you can download a free program like RSS Bandit or SharpReader. If you’re a big user of Microsoft Outlook, you can upgrade to Office 2007 (which has an integrated RSS reader), or you can install NewsGator, a free plug-in for Outlook 2000\2003 that integrates feeds into Outlook. If you use lots of different computers during the day, you might want to look in to online RSS readers like Google Reader; instead of downloading new feeds to your desktop computer, Google Reader downloads then to your Google Account, so you can check the feeds from multiple computers – just like web mail.