If you’re not from North Carolina, you might not have heard the name Richard Reynolds before. But if you’ve ever smoked a cigarette, you’ve probably seen the words “R.J. Reynolds Tobacco Company” on the side of the pack. And there’s a lot about the Reynolds story that’s interesting.
Richard Joshua Reynolds was born on July 20, 1850 in Patrick County, Virginia. I don’t know how wealthy the Reynolds family was, but they were prosperous enough to own several slaves and send their son to nearby Emory and Henry College in 1868. Reynolds returned to the family farm after graduating, but Richard, always restless and ambitious, sold his share of the family farm back to his father and struck out on his own.
One of the fundamental problems with his family’s farm was that it was nowhere near a railroad depot. So tobacco had to be put on horse-drawn carts and sent far away for sale. Richard knew he’d get better prices at a better location, so he set out for the nearest town that did have a depot: Winston, North Carolina. So the story goes, Reynolds rode in to town on horseback, reading a copy of The New York Times and dreaming of one day building a golf course somewhere in the area.
If you know anything about North Carolina, you probably know how huge tobacco was for most of the state’s history. And even though there were already fifteen other tobacco companies in Winston, Reynolds managed to sell 150,000 pounds of tobacco in his first year. Reynolds was a savvy businessman, always open to new ideas. One of these ideas – adding saccharin to chewing tobacco – made his products insanely popular. By the 1890s, the R. J. Reynolds Tobacco Company was selling millions of pounds of tobacco a year.
But Reynolds’ most famous – or infamous – invention came in 1912. Before this, almost everyone who smoked cigarettes rolled their own. The idea of buying pre-rolled, packaged cigarettes was just… weird to most people. Reynolds tinkered: tinkered with machinery that could make cigarettes by the millions, and tinkered with several tobacco blends to create the one with the best flavor. The result was Camel cigarettes, the first pre-packaged cigarette brand in the United States. Sales were slow for the first few weeks, but Reynolds cut the price to near cost and ended up selling 425 million packs of cigarettes that year. Not bad for a product that didn’t even exist a year before!
One of the people who made Camels such a success was Richard S. Reynolds, Sr., nephew of Richard Joshua Reynolds. He’d dropped out of the University of Virginia in 1903 to go to work for his uncle, and much of the research and development of Camels was done by him. When the product appeared to be a complete success he, like his uncle, felt the need to strike out on his own. So, only a few months after Camels hit the market, Reynolds, Sr. left the company.
Hey, ya’ll! Simon here! Guess what? I went 13-1 last week! SUCK IT Les Carpenter! hehehehe! That makes me 105-54 for the season, which is almost as good as the “pros” on Yahoo! Watch out guys – you can’t stop the fabulousness! So pour yourself a cold one and enjoy my picks for week 12!
