I’ve owned several mp3 players over the years. Back in 1998, I got a Diamond Rio PMP300 for Christmas (which was eventually stolen… enjoy your 32MB mp3 player, jerks!). After that, the girl I was dating at the time gave me a Samsung UpRoar for my birthday, the first cell phone to feature mp3 playback. After I moved to Charlotte, I upgraded to a Samsung SP-i600, a giant clamshell phone running Windows Mobile 2003. The i600 was pretty nice for its time, but I’ve always been the kind of guy who prefers a single gadget that does one thing well over a “Swiss Army” gadget that does many things poorly.
You would think an iPod would be right up my alley. But iPods were expensive when they first came out, and I was reluctant to buy an Apple product. The search for a music player that was better than the i600 but fairly inexpensive led me to the Sony NetMD MiniDisc Walkman:
Sony developed the MiniDisc in 1992 to compete with Philips’ Digital Compact Cassette (DCC). While DCC was an abject failure, the MiniDisc fared slightly better. The format was popular in Japan, where record labels enthusiastically released albums in the MD format (record labels in the rest of the world? Not so much.). But because of the strength of the dollar against the yen at the time, MiniDisc players were just too expensive for most folks in the United States. And the fact that only component (non-portable) MiniDisc players had the ability to record also limited the appeal. A few years after MiniDisc players hit the market, CD burners became popular, allowing people to burn their own CDs for use in nearly ubiquitous portable CD players. So, by the early 2000s, the MiniDisc was all but a dead technology.
Sony is also the poster child of “Not Invented Here” Syndrome. Sony executives dismissed the mp3 format as an inferior technology. They, of course, considered Sony’s own ATRAC encoding to be a better product. That may or may not be true, but what really mattered was that no one was trading ATRAC files on the Internet, or ripping their CD collections into ATRAC files. So Sony sat on the sidelines, touting their “better” in-house technology, while Apple sold iPods by the million.