This episode begins with Don giving an interview to a reporter from Advertising Age. Unfortunately, Don doesn’t see the point in it, and comes off as aloof and secretive. This leaves the reporter to fill in the blanks, something that will haunt both Don and his new firm in the near future.
Roger and Pete approach the table where Don is sitting with the reporter. They’re there to take Don to the Sheraton, where the agency will take place in a “cattle call” with representatives of the Jantzen (swimwear) company. The meeting doesn’t go as well as they might have hoped: Murray emphasizes that Jantzen is a family company, and they’re not about to stoop to (what they consider to be) the near pornography of their competitor’s ads.